Cognitive Interviewing to test and improve survey questions

 Cognitive interviewing is an essential part of pre-testing survey questions to ensure they are understood by respondents - but one that is often overlooked due to time, lack of resources or lack of expertise. It is a methodologically rigorous process to help minimise response error, using the framework of respondent comprehension, information retrieval, subjective judgement and ability to respond. Services offered by Lotus include a pre-testing review of questions (such as readability scoring, expert review, comparison with question bank databases), design of cognitive testing instruments, online conduct of cognitive interviews, and analysis and reporting of findings on each question or item tested. Furthermore, we can often turnaround a cognitive interviewing job in less than five days - easing the pressure on your teams and your timelines!